Orange Promotions - Promotional Gifts, Corporate Clothing & Branded Solutions

  How Can I Promote my Business Sustainably? 5th March 2020 If environmental consciousness is at the core of how you run your business, sustainable marketing will matter too. Promoting the sustainable nature of your business can help attract new clients, especially if the marketing itself is environmentally friendly, too. Fortunately green marketing has evolved considerably so this doesn’t mean being restricted like it used to. Sustainable materials are more readily available for business merchandise and alternative techniques present plenty of choice. We’ll talk you through some popular sustainable marketing options.   Digital marketing means less paper The world is online so most businesses rely on digital marketing techniques already – they just might not realise that’s what it’s called. Using a website, social media, email campaigns or SEO enables businesses to reach their audience through the devices they already own and use. It cuts down on the sort of physical waste created by p

  Health Merchandise for Any Business 3rd January 2020 Your business might not be in the industry, but you can still use health and fitness promotional products to market it. Many sports have a huge audience, so why not seize the opportunity to brand up some athletic merchandise with your company logo? Why use fitness related promotional merchandise? Sporting events attract huge audiences, often inciting even the most casual of fans. It’s not just watching sport that’s popular, either. The health and fitness sector is a giant in the leisure industry, promoting improved mental and physical wellbeing through exercise. Is fitness merchandise just for health brands? A  self-branded digital pedometer  might be an easy choice for a private sports therapy clinic specialising in injury rehab. But, like with all personalised merchandise for your business, you can be as creative as you like! For example, celebrating Wimbledon with  branded tennis balls  for your customers is a fun way to capture

  Keep Your Brand Warm This Winter 12th December 2019                     The temperature might have dropped, but that doesn’t mean your brand has to cool down too. Here are a few ways to keep promoting your business through the cold winter months. Seasonal branding Making seasonal changes to branding doesn’t necessarily mean a bold redesign – in fact that could be quite confusing for your audience. The whole point of branded merchandise and corporate logos is to help your customers identify and remember you, after all! Some businesses use seasonal colour palettes to adapt their main logo so it reflects the time of year, such as black and white in the winter, or pastel shades in the spring. It can be especially useful if you’re running a particular seasonal promotion or sale. Create a mascot for your business Kevin the Carrot and Excitable Edgar have given retail brands Aldi and John Lewis respectively a fun, approachable and, most importantly, memorable edge this winter. Brought to li

  Choosing a Business Name 30th October 2019 Choosing a name for your business can be quite tricky. Some people just use their own names followed by the name of the service offered. But, if you’re planning on getting more creative with your name, then it’s best to test it out first.   You can change your business name at any time, but this carries a risk of confusing your customers. Changing the name of your business can also have cost implications. Imagine if Sainsbury’s were to completely change their name and branding. The relationship customers have with the original branding history would seem to vanish overnight. This loss could have a serious knock-on effect for sales figures.   Choosing a name which supports your long-term plan It’s quite easy to get ultra-specific when naming your brand. Giving your audience an idea of what the business does based on name alone can be pretty handy. Playing the long game though, a very specific name could also cause your business to be locked o

  Getting Ready for Corporate Christmas Giving 16th October 2019 When the autumn chill sets in, thoughts inevitably tend to turn to Christmas.  Last month  we wrote about businesses beginning their festive planning in September. For non-retailers, Christmas is less about winning over the seasonal shopping crowds, and more about consolidating existing relationships. But how?   How do you thank your customers? Thanking the people who use your products and services helps to build a closer relationship with them. By surprising your clients with a Christmas gift, you’re essentially providing a moment of delight. It marks you out as a brand who really does believe in customer relations, fostering a greater sense of trust and loyalty. The budget doesn’t have to be huge when it comes to corporate Christmas gifts. Often, it’s the evidence of proper consideration and planning which means more. What do the people who use your products and services need? When do they need it? What sort of extra to

  The Christmas Business Strategy (Starting in September!) 5th September 2019 Usually, the mention of Christmas during September will get a few eyebrow raises. But for businesses it’s time to get festive plans underway, especially as far as marketing is concerned. Is your business ready for Christmas? Your preparations will be dictated by the sort of work that you do, and who your customers are. Even if the goods and services you provide are unlikely to become Christmas presents, don’t miss a valuable opportunity to stay visible! Where does Christmas fall in your business cycle? For some businesses, like retailers, it’s Christmas which  drives  the increase in orders. For an accountant, the Christmas period  coincides  with a sharp uptake in services, thanks to January’s tax deadline. A landscape gardener might find things a bit quieter. Consider your Christmas resource requirements If Christmas means a consumer frenzy for your business, then you’re going to need extra staff and resour

  Hot Branded Merchandise to Cool Down With This Summer 7th August 2019 Now that the summer has arrived, it’s the ideal time for branded merchandise to keep your audience cool. We share our favourite promotional products and corporate freebies for raising brand awareness during hot weather. Customised ice cube tray These branded ice cube trays can be custom shaped to your own design, like a logo. Available in various colours, they’re a cool reminder of your products or services. Find out more about this personalised ice cube tray>   Branded hand fan Be the hero of the conference hall with a fold out hand fan, which just so happens to have your logo on it. Event halls and conference rooms get so stuffy, especially at this time of year. Help the audience stay alert with your promotional hand fan. Learn more about personalised hand fans>   Promotional flexible water bottle These branded folding water bottles are flexible, rolling up into a pocket or gym bag when not in use. They’re

  Why Client Retention Needs Branded Merchandise 2nd July 2019 Make the effort and expense of acquiring new clients do even more for your business, by securing their custom for the future, too. An effective customer retention strategy should include the use of promotional branded items which keep your brand on the radar. Why is it cheaper to retain customers? The push to find new clients uses up more resources than the cost of retaining existing ones. Add the possible reputational damage done by  losing  customers, and it makes more sense to look at how to keep clients with you. Customers tend to talk about a product or service if it’s very good or very bad. Capitalise on the good work you do by actively encouraging existing contacts to spread the word. How to use branded promo items for customer retention Treat customers well, and add value wherever possible. Doing this alongside exposure to the business branding will help clients make the connection between what you offer, and a good

Did you know that 76% of people will keep a promotional gift they are given . Backing up the fact that p romotional products can play such a key part in your marketing strategy. They have an instant impact for your marketing campaign, but unlike other advertising mediums are useful for the products lifetime. Take a mug or pen as examples - they are in constant use by your clients, helping you to build your brand and maximise your budget.  Read more information and interesting facts about the success of promotional gifts   There is a wide selection of promotional products, here are a few links to the most popular: Bags Pens and Pencils Flash Drives Power Banks Umbrellas Mugs Clothing Recycled and Eco Friendly If you are not seeing what you are looking for view all other promotional products At Orange Promotions we have over 15 years experience and are available to help with any of you promotional products or branded merchandise. Please e-mail us or call 01483 60808

Top 10 Tips for choosing the right Promotional Gifts: 1. Think about your business aim Do you want to increase sales? Advertise your company name? Promote customer loyalty? Promotional products can have many uses so you need to have a clear objective of what you want to achieve before you start. 2. Select a product that is appropriate to your audience and promotion Start with the type of promotion and then look at how you can best engage with your audience. If you’re simply looking to advertise your business to a mass market then a branded pen may be the best solution. However, if you want to thank someone for their business throughout the year then a discreetly personalized item may be more appropriate. 3. Define a clear budget Decide on a budget and stick to it. This is especially true if you haven’t bought promotional products before. Make sure you also account for shipping and handling costs and factor them into your overall marketing costs. And remember, your print price wi

Top 10 Tips for Buying Conference Bags Orange Promotions Ltd is a leading provider of conference bags, promotional gifts , portfolios and corporate clothing . Orange Promotions Ltd is focused entirely on the needs of event organisers and has built a reputation for service and quality based not only on their top quality products but also their understanding of the industry. During the past year we have also pioneered the market for environmentally friendly promotional gifts . Here Ryan McCormick, MD of Orange Promotions Ltd gives his Tip 10 Tips for specifying and purchasing that all-important conference bag. Things to consider are: 1. Price. Most organisers have a budget of £5 for a conference bag. Smaller high profile events often have a higher budget - in the region of £10, whilst events for several thousand often require something closer to £3.50. These budgets are entirely feasible for good quality bags. 2. Quality. Be certain to buy good quality as sponsors much prefer a high qual