The Christmas Business Strategy (Starting in September!) 5th September 2019 Usually, the mention of Christmas during September will get a few eyebrow raises. But for businesses it’s time to get festive plans underway, especially as far as marketing is concerned. Is your business ready for Christmas? Your preparations will be dictated by the sort of work that you do, and who your customers are. Even if the goods and services you provide are unlikely to become Christmas presents, don’t miss a valuable opportunity to stay visible! Where does Christmas fall in your business cycle? For some businesses, like retailers, it’s Christmas which drives the increase in orders. For an accountant, the Christmas period coincides with a sharp uptake in services, thanks to January’s tax deadline. A landscape gardener might find things a bit quieter. Consider your Christmas resource requirements If Christmas means a consumer frenzy for your business, then you’re going to need extra staff and resour