Getting Ready for Corporate Christmas Giving 16th October 2019 When the autumn chill sets in, thoughts inevitably tend to turn to Christmas. Last month we wrote about businesses beginning their festive planning in September. For non-retailers, Christmas is less about winning over the seasonal shopping crowds, and more about consolidating existing relationships. But how? How do you thank your customers? Thanking the people who use your products and services helps to build a closer relationship with them. By surprising your clients with a Christmas gift, you’re essentially providing a moment of delight. It marks you out as a brand who really does believe in customer relations, fostering a greater sense of trust and loyalty. The budget doesn’t have to be huge when it comes to corporate Christmas gifts. Often, it’s the evidence of proper consideration and planning which means more. What do the people who use your products and services need? When do they need it? What sort of extra to
