Orange Promotions - Promotional Gifts, Corporate Clothing & Branded Solutions

  Choosing a Business Name 30th October 2019 Choosing a name for your business can be quite tricky. Some people just use their own names followed by the name of the service offered. But, if you’re planning on getting more creative with your name, then it’s best to test it out first.   You can change your business name at any time, but this carries a risk of confusing your customers. Changing the name of your business can also have cost implications. Imagine if Sainsbury’s were to completely change their name and branding. The relationship customers have with the original branding history would seem to vanish overnight. This loss could have a serious knock-on effect for sales figures.   Choosing a name which supports your long-term plan It’s quite easy to get ultra-specific when naming your brand. Giving your audience an idea of what the business does based on name alone can be pretty handy. Playing the long game though, a very specific name could also cause your business to be locked o

  Getting Ready for Corporate Christmas Giving 16th October 2019 When the autumn chill sets in, thoughts inevitably tend to turn to Christmas.  Last month  we wrote about businesses beginning their festive planning in September. For non-retailers, Christmas is less about winning over the seasonal shopping crowds, and more about consolidating existing relationships. But how?   How do you thank your customers? Thanking the people who use your products and services helps to build a closer relationship with them. By surprising your clients with a Christmas gift, you’re essentially providing a moment of delight. It marks you out as a brand who really does believe in customer relations, fostering a greater sense of trust and loyalty. The budget doesn’t have to be huge when it comes to corporate Christmas gifts. Often, it’s the evidence of proper consideration and planning which means more. What do the people who use your products and services need? When do they need it? What sort of extra to