Keep Your Brand Warm This Winter 12th December 2019 The temperature might have dropped, but that doesn’t mean your brand has to cool down too. Here are a few ways to keep promoting your business through the cold winter months. Seasonal branding Making seasonal changes to branding doesn’t necessarily mean a bold redesign – in fact that could be quite confusing for your audience. The whole point of branded merchandise and corporate logos is to help your customers identify and remember you, after all! Some businesses use seasonal colour palettes to adapt their main logo so it reflects the time of year, such as black and white in the winter, or pastel shades in the spring. It can be especially useful if you’re running a particular seasonal promotion or sale. Create a mascot for your business Kevin the Carrot and Excitable Edgar have given retail brands Aldi and John Lewis respectively a fun, approachable and, most importantly, memorable edge this winter. Brought to li