Why Client Retention Needs Branded Merchandise 2nd July 2019 Make the effort and expense of acquiring new clients do even more for your business, by securing their custom for the future, too. An effective customer retention strategy should include the use of promotional branded items which keep your brand on the radar. Why is it cheaper to retain customers? The push to find new clients uses up more resources than the cost of retaining existing ones. Add the possible reputational damage done by losing customers, and it makes more sense to look at how to keep clients with you. Customers tend to talk about a product or service if it’s very good or very bad. Capitalise on the good work you do by actively encouraging existing contacts to spread the word. How to use branded promo items for customer retention Treat customers well, and add value wherever possible. Doing this alongside exposure to the business branding will help clients make the connection between what you offer, and a good