How Can I Promote my Business Sustainably? 5th March 2020 If environmental consciousness is at the core of how you run your business, sustainable marketing will matter too. Promoting the sustainable nature of your business can help attract new clients, especially if the marketing itself is environmentally friendly, too. Fortunately green marketing has evolved considerably so this doesn’t mean being restricted like it used to. Sustainable materials are more readily available for business merchandise and alternative techniques present plenty of choice. We’ll talk you through some popular sustainable marketing options. Digital marketing means less paper The world is online so most businesses rely on digital marketing techniques already – they just might not realise that’s what it’s called. Using a website, social media, email campaigns or SEO enables businesses to reach their audience through the devices they already own and use. It cuts down on the sort of physical waste created by p