Orange Promotions - Promotional Gifts, Corporate Clothing & Branded Solutions

Getting Back To Business Safely   Company Registration Number: 06509838 www.orangepromotions.co.uk    /   www.op-printed-products.co.uk  /  www.orangepromoshop.co.uk

  Our Response to Coronavirus 7th April 2020 In these difficult and stressful times of coronavirus, it’s hard to know what to do. For many, business has become quiet, which can become another source of anxiety. We understand how upsetting this can be, and want to reassure you that we will always do everything we can to support you. Are you still open? Yes - we wanted to let you know that our teams are working from home, and can be contacted if you need our help or advice as you use this time to plan for the future needs of your brand.  This means that, when the time comes, we will be ready in the starting blocks to continue supporting your marketing campaigns and business growth with branded merchandise and promotional items.  What else can I do? At the moment, the best that any of us can do is follow the official guidance. To stay at home, protect the NHS, and save lives.  This doesn’t mean that all of your hard work to produce and grow your brand has been wasted. The online marketing

  How Can I Promote my Business Sustainably? 5th March 2020 If environmental consciousness is at the core of how you run your business, sustainable marketing will matter too. Promoting the sustainable nature of your business can help attract new clients, especially if the marketing itself is environmentally friendly, too. Fortunately green marketing has evolved considerably so this doesn’t mean being restricted like it used to. Sustainable materials are more readily available for business merchandise and alternative techniques present plenty of choice. We’ll talk you through some popular sustainable marketing options.   Digital marketing means less paper The world is online so most businesses rely on digital marketing techniques already – they just might not realise that’s what it’s called. Using a website, social media, email campaigns or SEO enables businesses to reach their audience through the devices they already own and use. It cuts down on the sort of physical waste created by p

  Health Merchandise for Any Business 3rd January 2020 Your business might not be in the industry, but you can still use health and fitness promotional products to market it. Many sports have a huge audience, so why not seize the opportunity to brand up some athletic merchandise with your company logo? Why use fitness related promotional merchandise? Sporting events attract huge audiences, often inciting even the most casual of fans. It’s not just watching sport that’s popular, either. The health and fitness sector is a giant in the leisure industry, promoting improved mental and physical wellbeing through exercise. Is fitness merchandise just for health brands? A  self-branded digital pedometer  might be an easy choice for a private sports therapy clinic specialising in injury rehab. But, like with all personalised merchandise for your business, you can be as creative as you like! For example, celebrating Wimbledon with  branded tennis balls  for your customers is a fun way to capture

  Keep Your Brand Warm This Winter 12th December 2019                     The temperature might have dropped, but that doesn’t mean your brand has to cool down too. Here are a few ways to keep promoting your business through the cold winter months. Seasonal branding Making seasonal changes to branding doesn’t necessarily mean a bold redesign – in fact that could be quite confusing for your audience. The whole point of branded merchandise and corporate logos is to help your customers identify and remember you, after all! Some businesses use seasonal colour palettes to adapt their main logo so it reflects the time of year, such as black and white in the winter, or pastel shades in the spring. It can be especially useful if you’re running a particular seasonal promotion or sale. Create a mascot for your business Kevin the Carrot and Excitable Edgar have given retail brands Aldi and John Lewis respectively a fun, approachable and, most importantly, memorable edge this winter. Brought to li

  Choosing a Business Name 30th October 2019 Choosing a name for your business can be quite tricky. Some people just use their own names followed by the name of the service offered. But, if you’re planning on getting more creative with your name, then it’s best to test it out first.   You can change your business name at any time, but this carries a risk of confusing your customers. Changing the name of your business can also have cost implications. Imagine if Sainsbury’s were to completely change their name and branding. The relationship customers have with the original branding history would seem to vanish overnight. This loss could have a serious knock-on effect for sales figures.   Choosing a name which supports your long-term plan It’s quite easy to get ultra-specific when naming your brand. Giving your audience an idea of what the business does based on name alone can be pretty handy. Playing the long game though, a very specific name could also cause your business to be locked o