Choosing a Business Name 30th October 2019 Choosing a name for your business can be quite tricky. Some people just use their own names followed by the name of the service offered. But, if you’re planning on getting more creative with your name, then it’s best to test it out first. You can change your business name at any time, but this carries a risk of confusing your customers. Changing the name of your business can also have cost implications. Imagine if Sainsbury’s were to completely change their name and branding. The relationship customers have with the original branding history would seem to vanish overnight. This loss could have a serious knock-on effect for sales figures. Choosing a name which supports your long-term plan It’s quite easy to get ultra-specific when naming your brand. Giving your audience an idea of what the business does based on name alone can be pretty handy. Playing the long game though, a very specific name could also cause your business ...
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