Choosing a Business Name 30th October 2019 Choosing a name for your business can be quite tricky. Some people just use their own names followed by the name of the service offered. But, if you’re planning on getting more creative with your name, then it’s best to test it out first. You can change your business name at any time, but this carries a risk of confusing your customers. Changing the name of your business can also have cost implications. Imagine if Sainsbury’s were to completely change their name and branding. The relationship customers have with the original branding history would seem to vanish overnight. This loss could have a serious knock-on effect for sales figures. Choosing a name which supports your long-term plan It’s quite easy to get ultra-specific when naming your brand. Giving your audience an idea of what the business does based on name alone can be pretty handy. Playing the long game though, a very specific name could also cause your business ...
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Our Response to Coronavirus 7th April 2020 In these difficult and stressful times of coronavirus, it’s hard to know what to do. For many, business has become quiet, which can become another source of anxiety. We understand how upsetting this can be, and want to reassure you that we will always do everything we can to support you. Are you still open? Yes - we wanted to let you know that our teams are working from home, and can be contacted if you need our help or advice as you use this time to plan for the future needs of your brand. This means that, when the time comes, we will be ready in the starting blocks to continue supporting your marketing campaigns and business growth with branded merchandise and promotional items. What else can I do? At the moment, the best that any of us can do is follow the official guidance. To stay at home, protect the NHS, and save lives. This doesn’t mean that all of your hard work to produce and grow your brand has been wasted. T...
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